﻿DISPLUNO – PRINT FILES
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What is in this folder
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logo_horizontal\, logo_vertical\, symbol\
    Vector PDF files in CMYK (process colours, no bleed, artboard = outline of the mark).
    *-colour-CMYK.pdf         full colour – for white and light substrates
    *-negative-CMYK.pdf       negative – for navy/dark backgrounds (the white "displ" = no ink)
    *-white-CMYK.pdf          the whole mark in white – to place on a coloured background in your layout
                              (looks empty in a PDF viewer because it is white on white)
    *-navy-CMYK.pdf           navy one-colour
    *-black-CMYK.pdf          black one-colour 0/0/0/100 – engraving, laser, pad printing, stamps, embroidery
    *-on-navy-CMYK.pdf,
    *-on-coral-CMYK.pdf       ready-made area with background and 1x clear space
Displuno_print_colours.pdf    colour table (the same pages as in the brand guidelines)
brand_colours.csv             colour table for Excel

Colours (APPROXIMATIONS – confirm with a proof / swatch book)
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                    HEX       CMYK coated      CMYK uncoated      Pantone        RAL          Vinyl film
Coral               #FF5A36   0/75/75/0        0/75/80/0          171 C (172 C)  2008 (2012)  Oracal 641-047 / 641-034
Navy                #0E1B3D   100/90/45/55     100/85/40/50       289 C (2768 C) 5013 (5011)  Oracal 641-518 / 641-050
White               #FFFFFF   0/0/0/0          0/0/0/0            –              9016         Oracal 641-010
Black (one-colour)  #000000   0/0/0/100        0/0/0/100          Black C        9005         Oracal 641-070

CMYK values were converted with ICC profiles (sRGB -> Coated FOGRA39 / Uncoated FOGRA29, relative
colorimetric intent with black point compensation) and rounded. The brand reference is the screen colour (HEX/RGB).
Coral #FF5A36 lies outside the CMYK gamut – in print it will be slightly less vivid than on screen.

Tips
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1. Large-format print (solvent, UV, latex, dye-sublimation): the RIP usually converts colours with its own profile.
   Use the HEX and Pantone values, make a test print of coral and navy on the target material and compare with a swatch.
2. Backlit light boxes: judge the colour on a backlit sample (translucent film, e.g. Oracal 8500,
   or backlit print). Navy gets lighter and may turn greyish when backlit; coral gets lighter.
3. Cut vinyl: vector file, one film per colour. Minimum logo widths for cutting:
   horizontal 120 mm, vertical 100 mm, symbol 25 mm high (thin elements approx. 1.5 mm).
4. UV print on coloured/transparent substrates: white elements need a white underprint (White channel).
5. Engraving, laser, pad printing, stamps: black one-colour version.
6. Embroidery: the embroiderer prepares the machine file from the PDF/SVG; horizontal logo from approx. 90 mm wide,
   symbol from approx. 20 mm high.
7. Do not change proportions, add outlines or shadows. Clear space: x = half the height of the letter D
   (horizontal logo: approx. 7.7% of its width) – measured from the visible edge of the finished product.
Full rules: Displuno_Brand_Guidelines.pdf in the main folder of the pack.
