Brand Guidelines
How to use the Displuno logo
Version 1.0 · November 2026
Display systems for events, retail & trade fairs · displuno.com
Display systems for events, retail & trade fairs · displuno.com
The pack contains the logo in horizontal, vertical and symbol versions, favicon and app icons, social media graphics, an email signature, print files and the Outfit typeface. Folder guide: README.txt.
The Displuno logo consists of two elements: the symbol (the letter D with an arc) and the wordmark (the name “displuno”). Together they form a single, fixed unit.
The letter D with an arc – like light or a signal spreading out from a display. The symbol may be used on its own (icon, avatar, favicon), but it does not replace the full logo on the website, in offers or in documents.
The name in lower case, based on Outfit Bold and converted to outlines. Two colours: “displ” in navy and “uno” in coral (in the negative version “displ” is white). Never type the name – always use the files.
coral #FF5A36 navy #0E1B3D
Coral highlights the symbol and the end of the name, navy carries legibility. Details and print equivalents – section 07.
Three layouts for different formats. The proportions and relative position of the elements are fixed in each layout.
The app icon and favicon are the white symbol on a coral rounded square. This form is reserved for icons (browser, phone, apps, profiles) – do not use it as a logo in documents. Ready-made files: the 04_favicon_and_app_icons folder.
Each layout comes in five variants. Choose the variant to suit the background, not the other way round – the logo must always be fully legible.
Vector files (SVG, PDF) scale without loss of quality – always choose them for print and web. PNG and JPG are images with a fixed number of pixels – for office software and the internet.
| Use | File | Folder |
|---|---|---|
| Website, online shop, newsletter | SVG (sharp at any size); fallback: PNG 1200 or 2400 px | 01–03 › SVG, PNG |
| Browser tab, phone home screen, app | favicon.ico, favicon.svg, apple-touch-icon, android-chrome, site.webmanifest | 04 |
| Word, PowerPoint, Excel, Google Docs/Slides | Transparent PNG 1200 or 2400 px; if the program shows transparency incorrectly – JPG on a background | 01–03 › PNG, JPG |
| Facebook, LinkedIn, Instagram, Google | ready-made avatars, cover, banner, sharing image (Open Graph) | 05 |
| Email signature | PNG 360 px displayed at 180 px width + ready-made HTML signature | 06 |
| Printer: business cards, flyers, catalogues, letterheads | CMYK PDF (vector) | 07_print |
| Large format: roll-up, display wall, banner, light box, flag | CMYK PDF or SVG – vector, any enlargement without loss of quality | 07_print, 01–03 › SVG |
| Cut vinyl (plotter), window, vehicle and wall graphics | PDF or SVG; colour or one-colour version; films as per the colour table | 07_print |
| Engraving, laser, pad printing, 1-colour screen printing, stamp | black (or navy) one-colour version – PDF/SVG | black / navy |
| Embroidery | PDF/SVG as artwork for the embroiderer (who prepares the machine file) | colour or black |
| Designer, agency, media | the complete pack + these brand guidelines | ZIP |
Leave free space around the logo – no text, other marks or format edges. The unit is x = half the height of the letter D in the symbol. The minimum clear space is 1x on every side.
How to find x: measure the height of the body of the letter D (without the arc) and divide it by 2.
Horizontal logo: x ≈ 7.7% of the logo width
(e.g. 200 mm logo → x ≈ 15 mm).
Vertical logo: x ≈ 18.5% of the logo width.
Symbol: x ≈ 38% of its height.
Below these sizes the arc of the symbol and the letters lose legibility or cannot be cut or embroidered correctly.
| Version | Measured | Screen | Cut vinyl | Embroidery | Notes | |
|---|---|---|---|---|---|---|
| Horizontal logo | width | 120 px | 30 mm | 120 mm | 90 mm | arc at 30 mm ≈ 0.42 mm; at 120 mm ≈ 1.7 mm |
| Vertical logo | width | 100 px | 24 mm | 100 mm | 70 mm | the name is then the same size as in the horizontal logo |
| Symbol | height | 24 px* | 6 mm | 25 mm | 20 mm | arc at 25 mm ≈ 1.7 mm |
* Smaller icons (16–48 px) – only the ready-made favicon from folder 04 (symbol on a coral square). Vinyl: minimum line width for cutting and weeding approx. 1.5 mm. Embroidery: discuss lines thinner than approx. 1–1.2 mm with the embroiderer.
| RGB | 255 / 90 / 54 |
| CMYK – coated paper FOGRA39 | 0 / 75 / 75 / 0 ≈ |
| CMYK – uncoated paper FOGRA29 | 0 / 75 / 80 / 0 ≈ |
| Pantone (C) | 171 C (alternatively 172 C) ≈ approximation |
| RAL (paint, structures) | RAL 2008 (alternatively RAL 2012) ≈ approximation |
| Vinyl film (graphics) | Oracal 641-047 Orange red / 641-034 Orange ≈ match to swatch cast: Oracal 751C-047 / 751C-034 |
| RGB | 14 / 27 / 61 |
| CMYK – coated paper FOGRA39 | 100 / 90 / 45 / 55 ≈ |
| CMYK – uncoated paper FOGRA29 | 100 / 85 / 40 / 50 ≈ |
| Pantone (C) | 289 C (alternatively 2768 C) ≈ approximation |
| RAL (paint, structures) | RAL 5013 (alternatively RAL 5011) ≈ approximation |
| Vinyl film (graphics) | Oracal 641-518 Steel blue / 641-050 Dark blue ≈ match to swatch cast: Oracal 751C-518 / 751C-050 |
White: RGB 255/255/255, CMYK 0/0/0/0 (no ink; in UV printing on coloured substrates – white underprint), RAL 9016, Oracal 641-010 film. Black one-colour: CMYK 0/0/0/100, RAL 9005, Oracal 641-070 film.
They complement the primary colours on the website, in documents and materials. Do not use them in the logo itself.
| Colour | HEX | RGB | CMYK (FOGRA39) | Use |
|---|---|---|---|---|
| Navy 2 | #16264F | 22 / 38 / 79 | 100 / 90 / 40 / 40 ≈ | second-level backgrounds on navy, arc motif |
| Coral – text | #C23B17 | 194 / 59 / 23 | 15 / 85 / 100 / 5 ≈ | links and short texts in coral on white (contrast 5.3:1) |
| Coral – hover | #FF7250 | 255 / 114 / 80 | 0 / 65 / 65 / 0 ≈ | web only: button on hover |
| Text 2 | #4A5578 | 74 / 85 / 120 | 75 / 65 / 30 / 15 ≈ | secondary text, captions, footers |
| Mist | #F4F6FA | 244 / 246 / 250 | 5 / 3 / 2 / 0 ≈ | light section backgrounds, cards, areas behind the logo |
| Line | #E3E6EE | 227 / 230 / 238 | 13 / 8 / 5 / 0 ≈ | lines, frames, dividers |
Coral is an accent: buttons, highlights, the symbol. Large areas – white, mist or navy.
| white text on navy | 16.9:1 – no restrictions |
| navy on white | 16.9:1 – no restrictions |
| coral #FF5A36 on white | 3.1:1 – large text only (from 24 px / 18 pt) |
| white on coral | 3.1:1 – large text and buttons only |
| coral text #C23B17 on white | 5.3:1 – small text too |
The brand typeface is Outfit – modern, geometric and sans serif (SIL Open Font License: free for commercial use as well). Files: the 08_font folder.
When Outfit is not available (emails, other people’s computers, simple documents): Arial (Windows, Office), Helvetica (macOS). Do not mix more than two typefaces.
Install the weights from the static_for_Office folder (right-click › Install for all users). When sending a PowerPoint file, enable: File › Options › Save › Embed fonts in the file.
The wordmark was created from Outfit Bold but has been converted to outlines. Never type it.
Place the logo on a calm, solid background. A photo is allowed only if the area behind the logo is smooth, light or dark enough and does not reduce legibility.
Every change to the logo weakens brand recognition. The examples below are not allowed.
displunoSimple mock-ups showing the rules in practice. Business cards at 1:1 scale (90 × 50 mm).
The 1080 × 1080 px avatars keep the symbol within the safe zone – platforms crop them to a circle. The coral version is primary; the navy one is for seasonal changes or company accounts.
Facebook cover 1640 × 624, LinkedIn banner 1584 × 396, Open Graph image 1200 × 630 (link preview). The content is centred – phones crop the sides and the profile picture covers the bottom-left corner.
Displuno sells display systems with graphics ordered by the client. The graphics on the product belong to the client – the Displuno logo does not compete with them; its place is the website, offers and documents.
| Situation | Rule |
|---|---|
| Retail sales | On the product – the client’s graphics. Displuno labelling (label, carry bag, instructions, packaging) stays Displuno-branded. |
| Wholesale | Only in wholesale, at the buyer’s request, may the product labelling carry the client’s logo instead of Displuno. |
| Website, offers, invoices, delivery documents, emails | Always Displuno – regardless of the sales channel. |
| Joint materials (case studies, references, client offers) | Both marks side by side on one line, with a similar optical size, separated by a thin line; at least 2x space from the line on each side. |
| Never | We do not merge the marks into one, put a client logo inside the symbol or change Displuno colours to match a client, and we do not add the Displuno logo to client graphics without consent. |
+ CLIENTQuestions about using the brand: info@displuno.com · displuno.com. These guidelines apply to version 1.0 of the logo (November 2026).