Displuno brand guidelines

Logo

The Displuno logo consists of the symbol (the letter D with an arc – like light or a signal spreading out from a display) and the wordmark “displuno”: “displ” in navy, “uno” in coral. Together they form a single, fixed unit – always use the original files and never type the name.

Three layouts

primary

Horizontal logo

Website, document headers, offers, footers, roll-ups, display walls, light boxes, vehicle and window graphics. Use it whenever space allows.

SVGPNG 2400 px

secondary

Vertical logo

Narrow and tall or square areas: covers, portrait posters, stickers, packaging, the centre of a display wall.

SVGPNG 2400 px

short form

Symbol

Avatar, favicon, app icon, small prints, decorative elements – only where the Displuno name is already visible nearby.

SVGPNG 2400 px

Colour variants

Choose the variant to suit the background, not the other way round. The vertical logo has the same variants; the symbol comes in full colour, white, navy and black.

Full colour

White and light backgrounds. The primary variant.

SVGPNG

Negative

Navy and other dark backgrounds. “displ” in white, coral unchanged.

SVGPNG

White

Coral, photos, coloured backgrounds, white film on glass.

SVGPNG

Navy one-colour

One-colour print, documents, embossing, printing on promotional items.

SVGPNG

Black one-colour

Engraving, laser, stamp, single-colour embroidery, black-and-white print.

SVGPNG

Colours

Two primary colours: coral highlights the symbol, buttons and accents, navy carries legibility. Large areas – white, mist or navy.

The brand reference is the screen colour (HEX/RGB). CMYK, Pantone, RAL and vinyl values (≈) are approximations – confirm the colour with a proof or a swatch book before printing, vehicle graphics or painting. Coral lies outside the CMYK gamut and is slightly less vivid in print.

Secondary colours

For the website, documents and materials. Do not use them in the logo itself.

Typography

The brand typeface is Outfit – modern, geometric and sans serif. SIL Open Font License: free for commercial use as well. The font files are included in the logo pack (folder 08).

When Outfit is not available (emails, other people’s computers, simple documents): Arial (Windows, Office) or Helvetica (macOS). Do not mix more than two typefaces.

Clear space and minimum sizes

Leave free space around the logo – no text, other marks or format edges. The unit is x = half the height of the letter D in the symbol; the minimum is 1x on every side.

Horizontal logo: x ≈ 7.7% of the logo width (200 mm logo → x ≈ 15 mm). On roll-ups, display walls and light boxes, measure the clear space from the visible edge of the finished product and add the manufacturer’s safe zone (usually 3–5 cm).

Minimum sizes

Smaller icons (16–48 px) – only the ready-made favicon from the logo pack. Embroidery: discuss lines thinner than approx. 1–1.2 mm with the embroiderer.

What not to do

Every change to the logo weakens brand recognition. The examples below are not allowed.

Downloads

Displuno Brand Guidelines

PDF · 16 pages · 1,3 MB

PDFLogo pack ZIP · 6,8 MB

Logo pack (165 files): horizontal logo, vertical logo and symbol in SVG, PDF, PNG (600–4800 px) and JPG, CMYK print files, favicon and app icons, social media graphics, an email signature and the Outfit typeface.

Single logo files

SVG (vector, for web and designers) or PNG 2400 px with a transparent background. CMYK print files are in the logo pack.